ISBN 9780071333313,Customer Relationship Management

Customer Relationship Management

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Publisher

Tata McGraw - Hill Education

Publication Year 2011
ISBN-13

ISBN 9780071333313

ISBN-10 0071333312
Binding

Paperback

Number of Pages 300 Pages
Language (English)
Subject

Business

Salient Features Check Your Progress, a self assessment tool, to facilitate learning Corporate Example, a boxed feature, explaining the practicality of the concept in the real world Real world case studies, explaining the concept of CRM, at the end of the book In-depth analysis of contemporary topics such as Sales Force Automation, eCRM, Service Capacity Planning and Queuing Theory

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