ISBN 9789812530547,Customer Relationship Management

Customer Relationship Management

Author:

Zikmund

Rs282

Availability: Out of Stock

(+Rs. 49 Delivery Charges)
Free Shipping if total order amount is Rs . 300 or more.
We Accept
ISBN 9789812530547
Check delivery information
 
ISBN 9789812530547
Publisher

Wiley India Pvt Ltd

Publication Year 2002
ISBN-13

ISBN 9789812530547

ISBN-10 9812530541
Binding

Paperback

Number of Pages 208 Pages
Language (English)
Subject

Business

Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its customer base. A CRM system brings together lots of pieces of information about customers, sales, market trends, marketing effectiveness and responsiveness. CRM helps companies improve the profitability of their interactions with customers while at the same time making those interactions appear friendlier through individualization. CRM's purpose is to enhance customer satisfaction and retention by alignment of customer business processes with technology integration. As the Internet and digital technology change the ways business is conducted, the academic disciplines of information technology and marketing are merging. As a result, experiments with new and modified courses are being taught at many innovative universities at the forefront of this change. Contents same as US/UK editions.

More from Author

Scroll