ISBN 9780755388974,Demand


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ISBN 9780755388974

Headline Book Publishing

Publication Year 2011

ISBN 9780755388974

ISBN-10 0755388976


Number of Pages 384 Pages
Language (English)

Business & management

In this book, Adrian Slywotzky reveals how demand is an important factor in selling. He reveals how to think about creating demand for a product before setting about to sell it. He shows how this ideology can be used in various fields, most of them unrelated to selling. He explains tactics that all leaders, politicians, non-profit managers, social activists and innovators must follow to create a demand for their ideas. He lays out the hassle map and explains how to fix it. He also explains how the incomplete product risks one's selling factor, and how to make a customer happy. Readers will understand why some ideas sell more than others and why there is no such thing as an average customer. Demand is the most important factor of any negotiation. If there is demand, there will be supply. When there is no demand, the product or the idea is useless. Demand drives the economy, government policies and society itself. Readers will discover where demand really comes from and how to create more in order to make a profit. About Adrian Slywotzky Adrian Slywotzky is a Ukrainian-born American consultant and writer known for his books on management and economic theory. He has also written The Profit Zone, Value Migration and The Art of Profitability. Slywotzky is a Juris Doctor from Harvard Law School and he obtained his MBA from Harvard Business School. He is also a partner at Oliver Wyman.