ISBN 9789351103868,Designing For Behavior Change

Designing For Behavior Change

Publisher:

Shroff Publishers

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ISBN 9789351103868
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ISBN 9789351103868
Publisher

Shroff Publishers

Publication Year 2013
ISBN-13

ISBN 9789351103868

ISBN-10 9351103862
Binding

Paperback

Number of Pages 416 Pages
Language (English)
Subject

Engineering & Technology

A new wave of products is helping people change their behavior and daily routines, whether its exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals.

Stephen Wendel, HelloWallets head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, youll learn a simple iterative approach for identifying target users and behaviors, building the product and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes.

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