ISBN 9788126538614,Display Advertising: An Hour a Day

Display Advertising: An Hour a Day

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Times Group Books

Publication Year 2012

ISBN 9788126538614

ISBN-10 8126538619

Paper Back

Number of Pages 300 Pages
Language (English)


Fueled by compelling new ad formats and targeting capabilities, display advertising is revolutionizing how marketers reach and engage with their audience. This ultimate how-to guide, with its practical and proven steps to do-it-yourself display advertising, gives today's marketers the tools to succeed. Whether you're a marketer, consultant, or small business owner, you'll quickly learn the key concepts, trends, and best practices you need to know to develop, launch, manage, and measure a winning plan.