ISBN 9780070187757,Effective Business Communication

Effective Business Communication



Tata McGraw - Hill Education

Publication Year 2008

ISBN 9780070187757

ISBN-10 0070187754


Edition 7th
Number of Pages 640 Pages
Language (English)


This text will help develop communication skills needed by those aspiring to become effective communicators as business managers. Students of postgraduate and undergraduate students of business management/administration will find the book most useful. It is based on sound academic principles, real-world examples, and research. Apart from discussing written and oral communication like letters, memos, presentations and reports, the text also highlights the importance of nonverbal communication, message design, and intercultural communication in the global context. The text's modular design offers flexibility, because of which it can be used in business communication courses of various durations. Salient Features Principles of the 7 Cs of communication, to guide readers in choosing an appropriate content and style More than 400 examples, from actual business organizations, to give a real-world flair to the treatment Checklists in select chapters, to enable readers review their progress, understanding of the text, and homework Mini cases and incidents, for in-class analysis and impromptu evaluations via assignments Visuals of actual presentations, memos and business letters, to supplement textual matter Chapter outlines and summaries, to facilitate the teaching learning process Appendixes on "Visual Aids in Business Communication","Grammar, Punctuation and Style", and "Business Communication and Legal Issues": these are additional reference materials