ISBN 9780415533379,Emarketing Excellence

Emarketing Excellence

Publisher:

Routledge

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ISBN 9780415533379
Publisher

Routledge

Publication Year 2012
ISBN-13

ISBN 9780415533379

ISBN-10 0415533376
Binding

Paperback

Edition 4th Revised edition
Number of Pages 640 Pages
Subject

Sales & marketing

Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.
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