ISBN 9780071332620,Entrepreneurial Small Business

Entrepreneurial Small Business

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ISBN 9780071332620
Publisher

Tata McGraw - Hill Education

Publication Year 2011
ISBN-13

ISBN 9780071332620

ISBN-10 0071332626
Binding

Paperback

Edition 2nd
Number of Pages 848 Pages
Language (English)
Subject

Business

Entrepreneurial Small Business provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Salient Features Focus Company MyLibros.com, an operating e-commerce company, is used throughout the chapters to exemplify the financial of a company. Discussion of the proforma cash flow statement using MyLibros.com Four NEW skill modules have been added to Chapters 1, 8, 11 and 19. Skill modules are included in every chapter to help students understand and practice critical competencies for small business owners. Small Business Insights and The Thoughtful Entrepreneur are two boxes included throughout the chapters. Coverage of the classic topics in small business plus the latest research.Focus Company MyLibros.com, an operating e-commerce company, is used throughout the chapters to exemplify the financial of a company. Discussion of the proforma cash flow statement using MyLibros.com Four NEW skill modules have been added to Chapters 1, 8, 11 and 19. Skill modules are included in every chapter to help students understand and practice critical competencies for small business owners. Small Business Insights and The Thoughtful Entrepreneur are two boxes included throughout the chapters. Coverage of the classic topics in small business plus the latest research. TABLE OF CONTENTS Part One: Entrepreneurs, Ideas and Plans: The Basis of Small Business Chapter 1 Small Business: Its Opportunities and Rewards Chapter 2 Small Business Ethics: A Key to Long-Term Success Chapter 3 Small Business Entrepreneurs: Characteristics and Competencies Chapter 4 Small Business Ideas: Creativity, Opportunity, and Feasibility Chapter 5 Small Business Entry: Paths to Part-Time Entrepreneurship Chapter 6 Small Business Entry: Paths to Full-Time Entrepreneurship Chapter 7 Small Business Strategies: Imitation with a Twist Chapter 8 Business Plans: Seeing Audiences and Your Business Clearly Part 2 Marketing in the Small Business Chapter 9 Small Business Marketing: Product and Pricing Strategies Chapter 10 Small Business Promotion: Capturing the Eyes of Your Market Chapter 11 Small Business Distribution and Location Chapter 12 Marketing Plans: Saying How You'll Get Sales Part 3 Cash, Accounting, and Finance in the Small Business Chapter 13 Small Business Accounting: Projecting and Evaluating Performance Chapter 14 Cash: Lifeblood of the Business Chapter 15 Small Business Finance: Using Equity, Debt, and Gifts Chapter 16 Assets: Inventory and Operations Management Chapter 17 Small Business Protection: Risk Management and Insurance Part 4 Management and Organization in the Small Business Chapter 18 Legal Issues: Recognizing Your Small Business Needs Chapter 19 Human Resource Management: Small Business Considerations Chapter 20 Achieving Success in the Small Business Cases 1 Brothers Going Separate Ways or Not? 2 G & R Garden Center: Lawn Care Services Division 3 Real Estate Millionaires of Memphis 4 Big Business in a Small Rural City 5 The Ambitious College Kid Who Just Can't Wait 6 The Grande General Store, Est. 1948 It's Time to Sell 7 The Computer Guru: A One-Man Show or an Empire? 8 The Old Timer's Woodstove Shop 9 The House of Wine Grand Opening 10 Saunders and Company, Inc., An International Entrepreneurial Enterprise 11 S & Z East Coast Importers 12 The Walling ford Bowling Center 13 Parker Mountain Products, Inc. 14 Nate Mower & Son, Residential Plumber(s) 15 The Landlords: Investments in Commercial Real Estate 16 Richard Harris and Harris Homes 17 The House of Wine (revisited) 18 Eli Associates: Professional Writers, Speakers, Consultants 19 Wayne Manor Comix 20 The Daughter of the Immigrant Appendix: A Sample Feasibility Study: Pet Elan Appendix: Steps to an Industry Analysis: Retail Shoe Store Appendix: Example Cover Letter and Resume Appendix: My Libros.com Business Plan Appendix: A Marketing Plan: PizzMo Appendix: Economic Order Quantity Appendix: Time Value of Money and Discounted Cash Flow Analysis Appendix: Completing a Bank Reconciliation

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