ISBN 9780538879262,Essentials of Marketing

Essentials of Marketing

Author:

Charles Lamb

Publisher:

South-Western

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ISBN 9780538879262
Publisher

South-Western

Publication Year 1998
ISBN-13

ISBN 9780538879262

ISBN-10 0538879262
Binding

Paperback

Number of Pages 502 Pages
Language (English)
Subject

Medicine: general issues

Learn the basics of marketing and find out about the "hot topics" affecting marketing and business in the late 1990s. This text explores the major concepts of marketing including the marketing "mix": product, price, place (distribution) and promotion.
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