ISBN 9788179927663,Ethics In Marketing

Ethics In Marketing

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ISBN 9788179927663
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ISBN 9788179927663
Publisher

Jaico Publishing House

Publication Year 2006
ISBN-13

ISBN 9788179927663

ISBN-10 8179927660
Binding

Paperback

Number of Pages 160 Pages
Language (English)
Subject

Business

In his fourth marketing book, Shel Horowitz demands high ethical standards from companies that want long-term success in the 21st century. Ethics in Marketing demonstrates many well-known examples of companies that did well by seeing their customers, suppliers, employees and even competitors as partners ... and provides numerous practical ideas on marketing so everyone wins.

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