ISBN 9780753522752,Facebook Effect

Facebook Effect


Rupa & Company



Rupa & Company

Publication Year 2011

ISBN 9780753522752

ISBN-10 0753522756


Number of Pages 384 Pages
Language (English)
The Facebook Effect presents David Kirkpatrick’s analysis of the rise of the social network called Facebook, which has turned into more of a social revolution than a mere publishing platform. The author explores various aspects of Facebook’s story, from its nondescript origin to its present global reach which is in excess of 500 million people. He begins by describing how Facebook started out in a college dorm, created by two 19-year-olds looking to have some fun. It went on to turn into one of the most influential companies globally. Facebook’s powerful rise is built on the foundations of a strong vision and an uncompromising refusal to conform. The book highlights the role played by Mark Zuckerberg, one of the co-founders, in taking the company higher and higher. It explores how Zuckerberg, with his laudable vision, maturity, determination, and strong business sense, has steered the company to the top. The author had privileged access to Mark Zuckerberg and several of his top employees, providing the source of information for this book. The narrative reveals many interesting tidbits about how Zuckeberg and his colleagues pulled off such a coup by building the dynamo called Facebook. The Facebook Effect was published in June 2010. It received positive reviews for its comprehensive coverage of the history of Facebook. In 2010, it was shortlisted for the Financial Times And Goldman Sachs Business Book Of The Year Award. This particular edition is a 2011 reprint by Virgin Books. About David Kirkpatrick David Kirkpatrick is a technology journalist and expert. As of August 2012, he has written one book, The Facebook Effect. He has also written numerous articles on society and technology for various publications. David Kirkpatrick was born on January 14, 1953, in St. Louis, Missouri, United States. He graduated with an English degree from Amherst College. He also attended the New York Studio School for Drawing, Painting and Sculpture, where he studied painting for two years. His career began as a video artist and a copy clerk. Kirkpatrick worked for the Fortune magazine for several years. He has developed and hosted various conferences. In 2010, he established a company called Techonomy Media, Inc., which highlights the impact of technology on economics and society. He is also a member of the Council on Foreign Relations. Kirkpatrick is based in New York.

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