ISBN 9788131721803,From Acorns : How To Build A Brilliant Business

From Acorns : How To Build A Brilliant Business



Pearson Education Singapore Pvt Ltd.

Publication Year 2008

ISBN 9788131721803

ISBN-10 8131721809


Edition 2nd
Number of Pages 232 Pages
Language (English)


Thinking of starting a business? Chances are you will be excited by your ideas, but daunted by what might lie ahead. Most start-up guides make that feeling worse, by overloading you with complex, yet missing out the essentials that you really need to focus on to succeed. From Acorns is a different kind of book. Free from jargon and full of practical tips from countless entrepreneurs, it?s the only guide that tells you exactly what you need to know ? no frills, no complications. Packed with practical wisdom and tips from countless entrepreneurs who have been there and done it, From Acorns is the no nonsense guide to starting a business that every entrepreneur should have. For Sale in Indian subcontinent only Features Insider tips and real life examples from successful entrepreneurs The essential skills and nuggets of wisdom that every entrepreneur should know including: How to tell if you've got a great business idea What goes on inside the mind of a bank manager How to price and market your product How to build a big brand with just pennies Most common causes of failure and how to avoid them A toolkit of practical templates and tools including Knowing what your personal strengths and weaknesses are Discovering what your fears are A business plan checklist Contents 1. Oaks from small acorns grow 2. What is it like? 3. What is an entrepreneur, and am I one? 4. How to become an entrepreneur 5. What's your motivation? 6. Some very useful skills 7. Your million-pound business idea 8. Turning your idea into a business plan 9. Lower risk ways to start in business 10. Raising finance 11. The dreaded legals 12. Guerrilla marketing 13. Your place or mine? 14. Getting your price right 15. Getting your customers 16. How to become a hot sales person without selling your soul to Lucifer 17. How to win pitches 18. Promotion: How to get more customers 19. Keeping hold of your cash 20. Aunty Nan's guide to keeping your books 21. Tax 22. Taking on staff 23. Your growth strategy 24. Dealing with failure 25. Mojo medicine