Pearson Education Singapore Pvt Ltd.
|Number of Pages
Thinking of starting a business? Chances are you will be excited by your ideas, but daunted by what might lie ahead. Most start-up guides make that feeling worse, by overloading you with complex, yet missing out the essentials that you really need to focus on to succeed. From Acorns is a different kind of book. Free from jargon and full of practical tips from countless entrepreneurs, it?s the only guide that tells you exactly what you need to know ? no frills, no complications. Packed with practical wisdom and tips from countless entrepreneurs who have been there and done it, From Acorns is the no nonsense guide to starting a business that every entrepreneur should have.
For Sale in Indian subcontinent only
Insider tips and real life examples from successful entrepreneurs
The essential skills and nuggets of wisdom that every entrepreneur should know including:
How to tell if you've got a great business idea
What goes on inside the mind of a bank manager
How to price and market your product
How to build a big brand with just pennies
Most common causes of failure and how to avoid them
A toolkit of practical templates and tools including
Knowing what your personal strengths and weaknesses are
Discovering what your fears are
A business plan checklist
1. Oaks from small acorns grow
2. What is it like?
3. What is an entrepreneur, and am I one?
4. How to become an entrepreneur
5. What's your motivation?
6. Some very useful skills
7. Your million-pound business idea
8. Turning your idea into a business plan
9. Lower risk ways to start in business
10. Raising finance
11. The dreaded legals
12. Guerrilla marketing
13. Your place or mine?
14. Getting your price right
15. Getting your customers
16. How to become a hot sales person without selling your soul to Lucifer
17. How to win pitches
18. Promotion: How to get more customers
19. Keeping hold of your cash
20. Aunty Nan's guide to keeping your books
22. Taking on staff
23. Your growth strategy
24. Dealing with failure
25. Mojo medicine