ISBN 9781858981369,Global Competitive Strategies in the New World Economy

Global Competitive Strategies in the New World Economy

Rs8809

Publisher

Edward Elgar Publishing

Publication Year 1998
ISBN-13

ISBN 9781858981369

ISBN-10 1858981360
Binding

Hardback

Number of Pages 360 Pages
Subject

International business

This work provides a detailed analysis of the strategic responses of transnational firms to current trends in the world economy, particularly those of globalization and regionalization. The primary focus is on the strategy of East Asian firms in Europe, North America and Asia.
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