ISBN 9780749450915,Global Remix: The Fight For Competitive Advantage

Global Remix: The Fight For Competitive Advantage


Richard Scase


Kogan Page Limited

Rs188 Rs250 25% OFF


Kogan Page Limited

Publication Year 2007

ISBN 9780749450915

ISBN-10 0749450916


Number of Pages 292 Pages
Language (English)


Global Remix is an exciting overview of major global economic trends over the next twenty years and how they will impact upon both businesses and the everyday lives of their employees. Author Richard Scase combines a discussion of macroeconomic trends and their impact on corporate strategy with a study of how they will affect individual lifestyles.

Global Remix examines both the challenges faced by Western businesses as a result of the rise of Asian, Eastern European and Latin American economies and highlights the amazing opportunities it affords. Not only are there increasingly wealthy new markets to sell into, but also growing numbers of international travelers from these areas.

Key issues addressed include the business structure of the future; meeting the challenges of the new economic order; new global market opportunities; environmental impacts; and the changing political landscape.