ISBN 9780240801346,Global Television: How to Create Effective Television for the 1990's

Global Television: How to Create Effective Television for the 1990's

Author:

Tony Verna

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ISBN 9780240801346
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ISBN 9780240801346
Publisher

Butterworth-Heinemann

Publication Year 1993
ISBN-13

ISBN 9780240801346

ISBN-10 0240801342
Binding

Hardback

Number of Pages 336 Pages
Language (English)
Subject

Medicine: general issues

Evolving technologies such as fiber optics, high definition television, digital transmission, and computerization are expanding the possibilities, heightening audience expectations, and driving producers toward creating more complex and lavish yet more cost-effective international productions. This book examines and explains how technology and the demands of the marketplace are driving television into becoming truly global.
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