ISBN 9780415542814,Handbook Of Tourist Behavior

Handbook Of Tourist Behavior

Author:

Metin Kozak

Publisher:

Routledge

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ISBN 9780415542814
Publisher

Routledge

Publication Year 2012
ISBN-13

ISBN 9780415542814

ISBN-10 0415542812
Binding

Paperback

Number of Pages 286 Pages
Language (English)
Subject

Travel & holiday guides

In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. The Handbook of Tourist Behavior will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.
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