ISBN 9780761935803,Headlines From the Heartland : Reinventing the Hindi Public Sphere

Headlines From the Heartland : Reinventing the Hindi Public Sphere


Sevanti Ninan


SAGE India



SAGE India

Publication Year 2007

ISBN 9780761935803

ISBN-10 0761935800


Number of Pages 320 Pages
Language (English)

Information Technology

In the 1990s, a newspaper revolution began blowing across northern and central India. When literacy levels rose, communications expanded, and purchasing power climbed in these Hindi-speaking states, newspapers followed?picking up readers in small towns and villages. Even while these newspapers surged to the top of national readership charts, they localised furiously in the race for readers. But in this universe of local news, questions arose about what localisation was doing to regional identity and consciousness. Using notes from her pioneering field-study in eight states, Sevanti Ninan brilliantly brings alive India?s ongoing Hindi newspaper revolution, and its impact on politics, administration and society. Set against the socio-economic and political changes in the countryside, it is a remarkable story of how journalism flowered in unexpected and unorthodox ways, and colourful media marketing unfurled in the Hindi heartland. Table of Contents Overview: Reinventing the public sphere The Evolution and Growth of Hindi Journalism A Rural Newspaper Revolution Creating New Media Hubs Local Newsgatherers The Universe of Local News Media and Commerce Journalists and Politicians Caste and Communalism The Development Discourse Reconfiguring the Public Sphere Change and Attrition Epilogue: Habermas revisited References Index