ISBN 9789380619729,Heart, Mind And Wallet

Heart, Mind And Wallet



Good Times Books Pvt. Ltd.

Publication Year 2014

ISBN 9789380619729

ISBN-10 9380619723

Paper Back

Number of Pages 208 Pages
Language (English)

motivation & self-esteem

Consumer insight, though a potent possession, is not a magical agent that transpires from years of scrutiny and soul-searching. All it takes is a basic understanding of what enhances the pleasure for human beings and what reduces their pain. We all have, for example, used the ATM to withdraw cash, sometime or the other. Consider a situation where a person visiting the ATM doesn't have to bother to key-in the amount he needs; the ATM recognizes him and hands him the money basis his identified needs.

"Heart, Mind & Wallet" aims to highlight the handiness of insights, while -- at the same time -- capturing their potential, bringing into focus, in the context, how certain thought-leaders have used them to create winning stories.

Consider a company leveraging expiry date for pillows to increase the sales of the product by more than 300%. Also, consider a company bridging the gap between ice-cream parlours and consumers and re-writing the way, ice-cream is consumed in India.

This well-researched book throws light on some innate human factors, which -- while being ridiculously entertaining -- are also capable of defining success or failure of a brand. The book has been written in a fairly easy to understand language and, explains everything with loads of exciting stories and marketing examples (largely in Indian context).