ISBN 9780749464523,High Impact Marketing That Gets Results

High Impact Marketing That Gets Results

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ISBN 9780749464523
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Publisher

Ingram Publisher Services

Publication Year 2013
ISBN-13

ISBN 9780749464523

ISBN-10 0749464526
Binding

Paperback

Number of Pages 352 Pages
Subject

Sales & marketing

Great marketing isn\'t just about marketing output. It\'s about creating measurable business outcomes. This title helps marketing students and practitioners understand how to achieve an increase in profits through more cost-effective sales and marketing activities, where the return on investment is the measure of whether that goal has been achieved.
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