ISBN 9781578518265,How Customers Think

How Customers Think

Rs1695

Publisher

Harvard Universal Press

Publication Year 2003
ISBN-13

ISBN 9781578518265

ISBN-10 1578518261
Binding

Hardback

Number of Pages 352 Pages
Subject

Sales & marketing

Aims to provide practical synthesis of the cognitive sciences. Drawing on psychology, neuroscience, sociology, and linguistics, this title combines academic rigor with real-world results to provide research tools - metaphor elicitation, response latency, and implicit association techniques. It demonstrates how innovators can use these tools.
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