ISBN 9788184950359,How To Sell Yourself

How To Sell Yourself


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ISBN 9788184950359
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ISBN 9788184950359

Jaico Publishing House

Publication Year 2009

ISBN 9788184950359

ISBN-10 8184950357


Number of Pages 256 Pages
Language (English)

Sales & marketing

How to Sell Yourself explains in clear, simple, easy-to-understand terms the skills you need to get your message across in any speaking situation. The secret of winning communication is likability. Some people call it warmth. Some call it charm. Some call it charisma. But whatever name you give it, it can be learned. This book is about how to use your mind, your face, your body, and your voice to win, because, in the end, likability wins. Arch Lustberg, acclaimed public speaker, teacher, and coach, has filled this book with practical skills. He demonstrates how you can sell yourself, your ideas, and your organization. The elected officials he coaches learn that you can't sell your issues unless the voters like you. The Merrill Lynch financial consultants he trains learn that no one buys your product unless they like you. How to Sell Yourself is the last "how-to" you'll need to win over a boss, jury, voter, legislator, friend, colleague, family member, or any group to which you're talking.

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