ISBN 9788129116765,How To Turn Your Business Into The Next Global Brand

How To Turn Your Business Into The Next Global Brand


Rupa & Co



Rupa & Co

Publication Year 2010

ISBN 9788129116765

ISBN-10 8129116766


Number of Pages 276 Pages
Language (English)


No matter how big a franchised network is now, it started with one outlet and the owner's unique vision. Even McDonalds and Burger King each had only one restaurant, and Holiday Inn and Hilton each had only one hotel. If you have a successful business format, and your own unique vision, you could be the next big brand ? provided you follow the rules of ethical franchising. If you already own, or are helping to manage, a sole business or a franchised network you will do thngs better when you lear from the experience of all those who have gone before you. This book will show you how to: Decide if your business should and could be franchised. Understand the franshisor/franchisee relationship. Structure the business so it works for both francisor and franchisee. Prove the concept with Pilot Operations. Market your franchise and recruit franchisees. Motivate franchiseesand monitor franchisee performance. Buy an existing franchised network. Become a Master Franchisee. Prepare your network for sale. Franchise your business internationally. About the Author Brian Duckett and Paul Monaghan have almost 50 years com bined experience of developing and managing franchised networks as franchisees, franchisors and advisors to companies considering or practising franchising. They founded Howarth Franchising Group, the UK's leading franchise consulting firm which comprises The Franchise Development Centre, The Franchise Training Centre, The Franchise Support Centre and The International Franchising Centre.