ISBN 9788184001624,IIMA-How to Make the Right Decision

IIMA-How to Make the Right Decision

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ISBN 9788184001624
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Penguin Books

Publication Year 2015

ISBN 9788184001624

ISBN-10 8184001622


Number of Pages 192 Pages
Language (English)

Business & management: study & revision guides

Business analytics, the method by which data around a business is analysed to better determine the choices we make, is your answer.
In this accessible, user-friendly book, Professor Arnab Laha explains the relevance of this growing field in business and looks at its uses in marketing, finance, operations and HR. He
also devotes a special section to setting up business analytics for your workplace. With examples and case studies, How to Make the Right Decision is the most
useful book you can buy for yourself and your business.

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