ISBN 9789383098477,Indian Advertising Laughter And Tears

Indian Advertising Laughter And Tears

Publisher:

Niyogi Books

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ISBN 9789383098477
Publisher

Niyogi Books

Publication Year 2015
ISBN-13

ISBN 9789383098477

ISBN-10 9383098473
Binding

Paper Back

Number of Pages 388 Pages
Language (English)
Subject

History & Politics

Indian Advertising features portraits of people who have excelled and shaped the advertising industry in India. The book showcases some of the best and not-so-good advertisements of the last few decades. The author talks about the time when companies were looking out for full-service ad agencies that presented creative, media and PR services. Now the industry has been disintegrated into creative, media and PR, each of which now offers companies with their respective specializations. Informative and interesting, Indian Advertising Laughter & Tears will make for an engaging read.

About Arun Chaudhuri

Arun Chaudhuri began his career in advertising in the 1970s in Clarion McCann Advertising Services. He has worked with other leading agencies such as OBM and RK Swamy before setting up Campaign, a Calcutta-based agency. He divested his stake in the company in 1997 to start BRAND, an organization which specializes in marketing research, rural marketing and creative services.
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