ISBN 9788179926208,Industrial Marketing

Industrial Marketing

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ISBN 9788179926208
Publisher

Jaico Publishing House

Publication Year 2006
ISBN-13

ISBN 9788179926208

ISBN-10 8179926206
Binding

Paperback

Number of Pages 744 Pages
Language (English)
Subject

Business

The field of industrial or business to business marketing is gaining importance and continues to be challenging for several reasons. The factors that have contributed to the growth in this field include: -- Intensifying competition and expanding markets with ongoing globalization -- Fast growing e-commerce applications and opportunities -- Evolving customer-centric and ethical marketing philosophies -- Increasing emphasis on knowledge and innovation based strategies -- Rising importance of high-tech businesses A growing number of business schools offer a course in industrial marketing. Several scholars and marketing executives are contributing to the advancement of theory and practice. This textbook is designed with several features and seeks to serve both practitioners as well as management students.

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