ISBN 9789351500308,Intercultural Communication : The Indian Context

Intercultural Communication : The Indian Context

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SAGE PUBLISHER

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ISBN 9789351500308
Publisher

SAGE PUBLISHER

Publication Year 2015
ISBN-13

ISBN 9789351500308

ISBN-10 9351500306
Binding

Hard Back

Number of Pages 384 Pages
Language (English)
Subject

Communication studies

Intercultural communication has seeped into the training of Indian diplomats, negotiation patterns of savvy business leaders and day-to-day interaction of young Indians, whether on Facebook or Twitter. This first-of-its-kind book introduces readers to the challenges of and opportunities for, communicating across verbal, nonverbal and cultural differences existing in India due to its myriad languages and ethnic, caste and religious diversity.

The book provides the requisite context, scholarly framework and examples that help readers appreciate this disparity. It offers tools and steps to reduce conflict and improve communication among diverse groups in a modernizing India. It covers various aspects of intercultural communication - its history, orientation of culture, formation of intercultural identity, cultural conflicts and so on. It's an important addition to the curriculum across universities, management institutes and other higher education portals.
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