ISBN 9788179925119,International Business (2nd Edition)

International Business (2nd Edition)



Jaico Publishing House

Publication Year 2005

ISBN 9788179925119

ISBN-10 8179925110


Edition 2nd
Number of Pages 396 Pages
Language (English)


International business has become a necessary way of life for both nations and corporates in order to grow and survive in the global economy. Alliances, acquisitions, takeovers and other strategic decisions are planned in different corners of the world. In the fast emerging global village anyone and everyone can seal his/her image by forging ahead. This process has led to business operations and business schools becoming more sophisticated with knowledge, skills and information. The first edition of this book embarks on various methods of operations in international business, recent developments in the world economy and their implications in international business. Strategic approaches that can be used by the business community to explore and prosper in different countries have also been analysed. It emphasises the challenges and opportunities being encountered by small- and medium-scale industries and large multinationals.