Tata McGraw - Hill Education

Publication Year 2015

ISBN 9789339203085

ISBN-10 9339203089


Number of Pages 680 Pages
Language (English)


International Business Is A Comprehensive Textbook With Examples And Cases From Across The World. It Brings Out The Key Concepts Of International Business In A Very Simple And Lucid Manner With Numerous Real-Life Examples, Vignettes, Diagrams And Illustrations, So As To Facilitate And Reinforce Learning.

Salient Features
The Textbook Covers Contemporary Topics Such As 10 - P Model Of Global Strategic Management, 5 - E Model Of Change In International Business, Bilateral Trade Relations Of Eu And Brics Countries Etc.
Application Orientation With-More Than 100 Exhibits And More Than 300 Chapter-End Otqs

Table Of Contents : -
Chapter 1: Introduction To International Business
Chapter 2: International Business Environment - An Overview
Chapter 3: Cultural Environment Of International Business
Chapter 4: International Business - Recent Trends In Size And Growth
Chapter 5: Theories Of International Business
Chapter 6: Modes Of International Business
Chapter 7: Globalization
Chapter 8: Multinational Corporations
Chapter 9: National Regulation Of International Business
Chapter 10: Multilateral Regulation Of Trade And Investment
Chapter 11: Regional Economic Integration
Chapter 12: Conflicts And Negotiations In International Business
Chapter 13: The Foreign Exchange Market
Chapter 14: Foreign Direct Investment - Theories And Framework
Chapter 15: Management Of Foreign Exchange Rate And Interest Rate Risk
Chapter 16: International Financial Institutions And Liquidity
Chapter 17: International Investment And Financing Strategy
Chapter 18: International Taxation And Accounting
Chapter 19: Balance Of Payments
Chapter 20: Organization, Control And Evaluation Of International Business
Chapter 21: Global Strategic Management
Chapter 22: Host Country Heterogeneity And International Business Strategy
Chapter 23: Global Technology Management & Global E-Business
Chapter 24: Export Import - Procedure, Documentation And Promotion
Chapter 25: International Marketing
Chapter 26: Global Brand Management
Chapter 27: International Operations Management & Logistics Management
Chapter 28: International Human Resource Management
Chapter 29: Ethics In International Business
Chapter 30: Future Of International Business