ISBN 9780198077022,International Marketing

International Marketing

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ISBN 9780198077022
Publisher

Oxford University Press, USA

Publication Year 2015
ISBN-13

ISBN 9780198077022

ISBN-10 0198077025
Binding

Paperback

Edition 2nd Revised edition
Number of Pages 816 Pages
Subject

Sales & marketing management

The second edition of International Marketing serves as a textbook for an introductory course on international marketing.

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