ISBN 9789077256190,Leading Innovation

Leading Innovation

Rs175

Publisher

Shroff Publishers & Distributors Pvt Ltd

Publication Year 2004
ISBN-13

ISBN 9789077256190

ISBN-10 9077256199
Binding

Paper Back

Number of Pages 160 Pages
Language (English)
Subject

Marketing

30 models and exercises. Innovation is required in today's marketplace. Leaders often overlook their greatest tool for driving change - the ability to cultivate the commitment, talents and passions of their people. The authors show how to use their proven LOOP Leadership concepts to create Linkage and encourage ownership, assess Obstacles, generate Opportunities for improvement, and Plan action. The book gives leaders solid advice for unleashing intellectual energy and making change something to value, not fear. Gerry Sexton, M.D. and Brian McDermott are the leaders of GrowthWorks, Inc., a Minneapolis, Minnesota consultancy with clients including Microsoft, Allianz-Life, Pfizer, Caterpillar, Textron Financial, Ogilvy Public Relations, Imation, Novell and YMCA

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