SAGE Publications Ltd
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Manager to CEO is the intelligent manager`s guide to understanding and surviving in the `real` corporate environment. Designed to give professionals a comprehensive overview of the 21st century workplace, this book covers a wide range of issues that senior managers face in organizations as they go up the corporate ladder.
Insightful, practical, yet thoughtful, this book provides a new perspective on progress, competition, change and many other work-life issues in a rapidly changing corporate environment. It gives unbiased and realistic recommendations, and sometimes a new slant, on issues such as power and politics, the dilemmas of a CEO, managing teams, hiring and retaining good people, creating and managing change, dealing with colleagues, bosses and subordinates, career advancement, and ethics, values and failure.
Replete with real life stories, this book is a must read for senior managers, CEOs and anyone who wishes to understand the true nature of the corporate world.
About the Author
Walter Vieira is the President of Marketing Advisory Services Group, which he founded in 1975. Prior to that, he spent 14 years working with various corporations--Glaxo, Warner Lambert and the Boots Company. A Certified Management Consultant and a Fellow of the Institute of Management Consultants of India, he provides training services and consultancy in business and marketing strategies to several organisations in India and abroad.
Walter Vieira has taught at leading management institutes in India, and has lectured at the J.L. Kellogg School of Management, Northwestern University, Drexel Business School, Philadelphia and Cornell Business School, all in the USA; Boston Management School, Zaragosa, Spain and many others. He was invited to address the World Congress of Management Consultants in Rome (1993), Yokohama (1996) and Berlin (1999), and has been active in social marketing for organisations such as Cancer Aid, World Wildlife Fund and Consumer Education and Research Council. Walter Vieira has served as the President of the Institute of Management Consultants of India (1987-1992), was the Founder Chairman of the Asia-Pacific Conference of Management Consultants (1989-1990) and Chairman of the International Council of Management Consulting Institutes, USA (World apex body) (1997-1999).
He has published more than 9000 articles in the business and general press and is on the Advisory Board of the Journal of Management Consultants, USA. Walter Vieira has also authored 11 books of which 3 were written jointly with C. Northcote Parkinson and M.K. Rustomji. His most recent books include The New Sales Manager and Successful Selling.
Walter was given the Lifetime Achievement Award for Consulting in India in 2005; and the Lifetime Achievement Award for
Marketing in India in 2009. Walter is on the world speaker list at in Europe; and Philip Kotler, the world guru of Marketing describes him as one of the best speakers on Marketing in Asia.