ISBN 9780198075943,Managing Retail

Managing Retail

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ISBN 9780198075943
Publisher

Oxford University Press

Publication Year 2012
ISBN-13

ISBN 9780198075943

ISBN-10 0198075944
Binding

Paperback

Edition 2nd Revised edition
Number of Pages 656 Pages
Subject

Sales & marketing management

The second edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts of retailing through numerous illustrations, examples, exhibits, tables, figures, and case studies.

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