ISBN 9788120338968,Market-Based Management Strategies For Growing Customer Value And Profitability

Market-Based Management Strategies For Growing Customer Value And Profitability

Author:

Roger J. Best

Publisher:

Phi Learning

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ISBN 9788120338968
Publisher

Phi Learning

Publication Year 2009
ISBN-13

ISBN 9788120338968

ISBN-10 8120338960
Binding

Paper Back

Edition 5th
Number of Pages 515 Pages
Language (English)
Subject

Customer Relations

Gains in marketing knowledge without application are missed learning opportunities."
--Roger Best

This groundbreaking book provides the tools and processes needed to actually apply market-driven strategy to today's business world. The text proves to be a refreshing alternative to the many conceptual and theoretical-centred marketing books because it is built around a performance orientation and the belief that real learning occurs only with the application of knowledge.About the AuthorROGER J. BEST, Emeritus Professor of Marketing, University of Oregon

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