ISBN 9780749473785,Marketing Excellence 3 Award-winning Companies Reveal the Secrets of Their Success

Marketing Excellence 3 Award-winning Companies Reveal the Secrets of Their Success

Author:

Hugh Burkitt

Publisher:

Kogan Page Limited

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ISBN 9780749473785
Publisher

Kogan Page Limited

Publication Year 2015
ISBN-13

ISBN 9780749473785

ISBN-10 0749473789
Binding

Hard Back

Number of Pages 280 Pages
Language (English)
Subject

Marketing

Each year, The Marketing Society, an international senior marketing network based in the UK, holds its Excellence Awards. This book presents 34 case studies of recent winning campaigns in twelve categories (2011-2014) from companies including McDonalds, Mercedes, and Unilever. Although each case encompasses examples of different marketing techniques, all share great strategic thinking, creativity, and execution. The chapters are introduced by a leading marketing director who has previously judged the awards and offers thought provoking answers to questions such as "What are the key principles that lie behind effective communication?", "What makes a new brand stand out and succeed?", and "How do companies keep customers loyal?"
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