ISBN 9780750657709,Marketing Finance

Marketing Finance

Author:

Keith Ward

Publisher:

Routledge

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ISBN 9780750657709
Publisher

Routledge

Publication Year 2003
ISBN-13

ISBN 9780750657709

ISBN-10 0750657707
Binding

Paperback

Number of Pages 368 Pages
Subject

Sales & marketing

Stresses the pivotal relationship between finance and strategy in the marketing process, and demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. This work also concentrates on how financial input in marketing can create shareholder value.
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