ISBN 9780070670570,Marketing For Hospitality And Tourism Services

Marketing For Hospitality And Tourism Services



Tata McGraw - Hill Education

Publication Year 2010

ISBN 9780070670570

ISBN-10 0070670579


Number of Pages 368 Pages
Language (English)


The book Marketing of Hospitality and Tourism Services is an effort in this context to provide the students of Hotel Management a one-stop reference for the hospitality and tourism services marketing. While compiling this book, an attempt has been made to cover the syllabuses of most of the Indian universities and institutes of hotel management under NCHMCT. Key Features Comprehensive coverage of five key topics in Hospitality Marketing:- Hospitality Marketing Mix Market Segmentation Market Research Consumer Behavior in Hotel industry Tourism marketing Coverage of latest trends in Hospitality Marketing: Hospitality Pricing Hospitality Promotion Hospitality Distribution Network TQM in hospitality Marketing TABLE OF CONTENTS Preface Acknowledgements List of Tables List of Figures 1. Introduction to Marketing 2. Introduction to Hospitality Services Marketing 3. Hospitality Marketing Mix 4. Product/Service Mix 5. Price Mix 6. Promotion Mix 7. Place Mix 8. People Mix 9. Process Mix 10. Physical Evidence Mix 11. Market Segmentation 12. Marketing Research 13. Consumer Behavior in Hotel Industry 14. Marketing Environment 15. Tourism Marketing Glossary References Index