ISBN 9788184121469,Marketing Management 2

Marketing Management 2

Rs144 Rs175 18% OFF


Asian Books Private Ltd

Publication Year 2011

ISBN 9788184121469

ISBN-10 8184121466


Number of Pages 152 Pages
Language (English)


No activity is more vital for a company than selling. Selling enables a person to confront new challenges almost everyday. For a salesperson, everyday is an adventure. Working in personal selling, one can go from the heights of exhilaration of the depths of discouragement within forth eight hours, and climb back to the heights again the next day. This really is exciting.

The book covers all aspects of Personal Selling/Salesmanship in great details and is written in simple language and style. Suitable case studies have been provided to facilitate clear understanding of the subject. Each of the eight chapters is complete with probable questions and to help students prepare for the examination. "Question Bank" has been given at the end of the book.