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The marketors need to create opportunities, identify the profitable areas and practice innovative marketing principles in order that a fair synochonisation of social and commercial considerations in made possible. The book substantially contributes to the mainstream of knowledge on the different areas of marketing which attents to almost all the vital facts of the emerging trends with clarity and perspicacity. The marketing managers, Faculty the students of M.BA, M.Com. B.B.A and other professional Course would find the book useful in many ways.
About Author :
Dr. Mukesh Dhunna is currently Dean and Director, Institute of Management Studies, Maharashi Dayanand University, Rohtak (Haryana). He holds twin Post Graduate degree in Business Management and Computer Applications and a Doctorate in Business Management. He holds to his credit around 25 years of experience spanning academics and industry. He specializes in the field of Marketing, Quantitative Techniques and Computers. His current areas of interest are eCRM, eCommerce, logistics management and computer applications to management.
Demand Measurement and Sales Forecasting
Product Planning-An Introduction
Managing New Product Development
Managing Product Life Cycle
Pacakaging and Support Services
Channels of Distribution
Logistics and Physical Distribution Management
Sales Promotion and Avertising Decisions
Marketing of Services
Rural Marketing-An Introduction
Industrial Marketing-An Intorduction