ISBN 9789332536623,Marketing of High-Technology Products and Innovations

Marketing of High-Technology Products and Innovations

Author:

J J Mohr

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ISBN 9789332536623
Publisher

Pearson Education

Publication Year 2014
ISBN-13

ISBN 9789332536623

ISBN-10 9332536627
Binding

Paper Back

Edition 3rd
Number of Pages 560 Pages
Language (English)
Subject

Marketing

Description
Provide your students with the vital information they need to successfully market high-tech products.

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices
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