ISBN 9788126529353,Marketing Research, 8Th Ed

Marketing Research, 8Th Ed



Wiley India Pvt Ltd

Publication Year 2011

ISBN 9788126529353

ISBN-10 8126529350


Number of Pages 792 Pages
Language (English)

Marketing & Sales

Marketing Research Focuses On Concepts That Marketing Professionals Are Most Likely To Use In The Field. In Order To Make The Concepts More Relevant, The Eighth Edition Includes More Examples And Mini-Cases Of Contemporary Companies. It Presents Marketing Research Through The Eyes Of A Manager Using And Purchasing Research Information While Also Covering Quantitative Methods. New Real-World Examples Including Opening Vignettes For Each Chapter And Boxed Inserts Are Included To Provide Relevant Material From The Popular Press. End-Of-Chapter Cases And Mini Cases Help Readers Synthesize Chapter Concepts By Focusing On Real Marketing Research Problems And Real Companies. New Examples Based On Products Like Mp3S, Cell Phones And Blackberries Are Incorporated In An Effort To Further Engage Marketing Professionals And Make The Material Even More Relevant.