ISBN 9788126517916,Marketing Research, 9Th Ed

Marketing Research, 9Th Ed

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ISBN 9788126517916
Publisher

Wiley India Pvt Ltd

Publication Year 2008
ISBN-13

ISBN 9788126517916

ISBN-10 8126517913
Binding

Paperback

Number of Pages 794 Pages
Language (English)
Subject

Marketing Research

This New Edition Brings To The Forefront The Relevance Of Marketing Intelligence And The Power Of The Internet In Marketing Research Applications. The Book Focuses On The Recent Trends In Marketing Intelligence And Explains How Its Various Functions Are Linked To Each Other In A Way That Ensures Efficient Management Of The Customer-Firm Relationship. Readers Will Then Learn How To Apply The Research To Business Strategies In Order To Win The Customers' Share Of Purchases.

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