ISBN 9780070600911,Marketing Research : Concepts And Cases

Marketing Research : Concepts And Cases

Rs525

Publisher

Tata McGraw - Hill Education

Publication Year 2005
ISBN-13

ISBN 9780070600911

ISBN-10 0070600910
Binding

Paperback

Number of Pages 793 Pages
Language (English)
Subject

Business

This book will introduced readers to the stimulating and challenging world of research-supported marketing decisions.Students aspiring to become marketers as well as those desirous of becoming research specialists would find the book useful. Salient Features An approach based on demystifying the research process Right balance of theory and practice Detailed discussion on ethics in marketing research "Process-Series" diagrams depicting specific research steps as well as the complete research process, "Behind the scenes"and Snapshots"- Stories and mini-cases that give a real-world flavor to the treatment. Key terms and reference notes on the margins.
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