ISBN 9789381425077,Marketing Whitebook 2014-15

Marketing Whitebook 2014-15


year book



Abp Private Limited

Publication Year 2014

ISBN 9789381425077

ISBN-10 9381425078


Number of Pages 128 Pages
Language (English)


BW Businessworld's Marketing White Book is a one-stop guide for marketers and B-school students. It was born nearly a decade ago out of a need to put together all the scattered pieces of marketing data in one place. Presented in a simple, uncluttered manner, it's a true ready reckoner for marketers. Every year, we give a theme to the book, keeping in mind the topmost current concerns of marketers, to ensure that it stays relevant. In its tenth edition, the BW Businessworld Marketing Whitebook has evolved as much as the Indian marketscape has. Not only does it pack useful data that will help marketers navigate today's complex marketplace, but it also comes with perceptive columns that throw up sharp insights on new trends and changing consumer behaviour. The theme of the 2014-2015 edition of BW Businessworld Marketing Whitebook is Gauging Generations. It looks at Indian consumers through the generational lens - from the Post Independence cohort to Gen Z, how do they behave and buy, and what shapes their choices.