ISBN 9780534630546,Media/Impact: An Introduction to Mass Medi

Media/Impact: An Introduction to Mass Medi



Wadsworth Publishing Co Inc

Publication Year 2004

ISBN 9780534630546

ISBN-10 0534630545


Edition 7th
Number of Pages 416 Pages
Language (English)

General science

Consistently praised for its engaging writing style, currency, and visual appeal, Media Impact introduces students to the basic mass media channels -- newspapers, magazines, electronic media, and the Internet -- in a manner that gets students excited and teaches them the impact of the media on individuals and society. Biagi includes a focused examination of the history, ethics, cultural and social implications, regulation, and technology that surrounds and controls the media. Now with more incorporation of new technologies in every chapter, the text also is enhanced with a CD-ROM, the text features a student study guide with chapter outlines and sample quizzes, video exercises, and a variety of activities that encourage students to interact with media and build their critical thinking skills.