ISBN 9781846144035,Misbehaving: The Making of Behavioural Economics

Misbehaving: The Making of Behavioural Economics

Publisher:

Allen Lane

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ISBN 9781846144035
Publisher

Allen Lane

Publication Year 2015
ISBN-13

ISBN 9781846144035

ISBN-10 1846144035
Binding

Hard Back

Number of Pages 432 Pages
Language (English)
Why are we more likely to forgo the opportunity to sell a ?100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds more than the money we would get from selling it? In this new, ambitious work, Thaler presents his findings in behavioural economics and breaks down the biases and irrational tendancies in our thinking, showing us how to avoid making costly mistakes in life.

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