ISBN 9788126536696,Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices

Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices

Author:

Jeff Hasen

Publisher:

Times Group Books

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ISBN 9788126536696
Publisher

Times Group Books

Publication Year 2012
ISBN-13

ISBN 9788126536696

ISBN-10 8126536691
Binding

Paper Back

Number of Pages 224 Pages
Language (English)
Subject

Marketing

Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.

With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts why some have failed and how others bravely turned to mobile.
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