ISBN 9789381066423,MS612 Retail Management

MS612 Retail Management

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ISBN 9789381066423
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ISBN 9789381066423
Publisher

Gullybaba Publishing House

Publication Year 2014
ISBN-13

ISBN 9789381066423

ISBN-10 9381066426
Binding

Paperback

Number of Pages 258 Pages
Language (English)
Subject

Computer software

MS 612 Retail Management Block1 A Overview of Retailing Environment Unit1 Introduction to Retailing Unit2 Evolution of Retail Environment Unit3 Formats of Retailing Block2 Retail Planning and Development Unit4 Understanding the Retail Customer Unit5 Marketing Research for Retailing Unit6 Strategic Retail Planning Process Unit7 Locational Decisions Unit8 Growth Strategies Block3 Retail Mix Unit9 Product Merchandise Unit10 Pricing Unit11 Promotions and Communication Mix Unit12 Atmospherics Block4 Retail Operations Unit13 Sourcing Unit14 Financial Management Issues in Retailing Unit15 Organisation Structure and Management of Human Resources Unit16 CRM Customer Relationship Marketing Unit17 Monitoring and Controlling Retail Operations Block5 Issues Impacting Retail Business in India Unit18 Legal and Security Issues in Retail Unit19 Ethical Dimensions Unit20 Technology in Retailing Unit21 Nonstore Retailing ,l; Contents Chapter1 Introduction to Retailing Chapter2 Evolution of Retail Environment Chapter3 Formats of Retailing Chapter4 Understanding the Retail Customer Chapter5 Marketing Research for Retailing Chapter6 Strategic Retail Planning Process Chapter7 Locational Decisions Chapter8 Growth Strategies Chapter9 Product Merchandise Chapter10 Pricing Chapter11 Promotions and Communication Mix Chapter12 Atmospherics Chapter13 Sourcing Chapter14 Financial Management Issues in Retailing Chapter15 Organisation Structure and Management of Human Resources Chapter16 CRM Customer Relationship Marketing Chapter17 Monitoring and Controlling Retail Operations Chapter18 Legal and Security Issues in Retail Chapter19 Ethical Dimensions Chapter20 Technology in Retailing Chapter21 NonStore Retailing Question Papers December: 2011 (Solved) June: 2012 (Solved) December: 2012 (Solved) June: 2013 (Solved) December: 2013

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