ISBN 9788126544387,Neuromarketing For Dummies

Neuromarketing For Dummies

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ISBN 9788126544387
Publisher

Wiley India Pvt Ltd

Publication Year 2013
ISBN-13

ISBN 9788126544387

ISBN-10 8126544384
Binding

Paperback

Number of Pages 408 Pages
Language (English)
Subject

Business

Neuromarketing Is An Up-And-Coming Field Where Researchers Study Consumers' Cognitive Responses To Advertising And Media. Through This Study Researchers Are Able To Learn The Answer To The Age-Old Question: What Makes Consumers Buy? However, Not Every Business Has The Resources Or Time To Undertake This Crucial Research Into The Buying Ideology Of Their Consumers. Neuromarketing For Dummies Covers The Latest Insights Into This Fascinating And Budding Field And Will Show Business Owners And Marketers How They Can Use Neuromarketing Research To Their Advantage.

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