ISBN 9780071332651,New Products Management

New Products Management

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ISBN 9780071332651

Tata McGraw - Hill Education

Publication Year 2008

ISBN 9780071332651

ISBN-10 0071332650


Edition 9th
Number of Pages 1314 Pages
Language (English)


Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the manage-ment approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management. Salient Features Management Approach/Marketing Perspective Process Orientation providing students with an up-to-date framework for developing new products. Cross-Functional Approach Strong Coverage of Team Management Issues Non-Marketing Views Considered TABLE OF CONTENTS Part I: Overview and Opportunity Identification/Selection Chapter 1: The Menu Chapter 2: The New Products Process Chapter 3: Opportunity Identification and Selection: Strategic Planning for New Products Part II: Concept Generation Chapter 4: Preparation and Alternatives Chapter 5: Problem-Based Ideation: Finding and Solving Customers Problems Chapter 6: Analytical Attribute Approaches: Introduction and Perceptual Mapping Chapter 7: Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques Part III: Concept/Project Evaluation Chapter 8: The Concept Evaluation System Chapter 9: Concept Testing Chapter 10: The Full Screen Chapter 11: Sales Forecasting and Financial Analysis Chapter 12: Product Protocol Part IV: Development Chapter 13: Design Chapter 14: Development Team Management Chapter 15: Product Use Testing Part V: Launch Chapter 16: Strategic Launch Planning Chapter 17: Implementation of the Strategic Plan Chapter 18: Market Testing Chapter 19: Launch Management Chapter 20: Public Policy Issues

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