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ISBN 9781422103135
Publisher

Harvard Universal Press

Publication Year 2006
ISBN-13

ISBN 9781422103135

ISBN-10 1422103137
Binding

Hardback

Number of Pages 228 Pages
Subject

Budgeting & financial management

Offers a way to think about and manage innovation that improves the odds of success. This book offers advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also presents a list of decisions and activities to achieve a high return on innovation.

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